who’s behind this
what we’re building, and where it came from.
The short version lives on the homepage. This is the long one — four things in full, and the record the whole thing started as.
Funding, teaching, a first donation, or a door to open?
See the roles we're looking to fill →
the build
three things. everything else is a distraction.
Nothing here is finished, and we’ll show you the working. But this is the shape.
01
campaigns · the biggest share
Getting “ask openly” as far into the language as “designated driver” got — the point where not asking openly is the thing that feels odd. Music, film, sport, the internet. Loud, on purpose.
02
tools & education · free forever
The six moves, properly built out: what to say, what not to say, what to do when it’s more serious than you can hold. Made with psychologists and behaviour-change specialists, not by us with a laptop. Written for the car journey, not the seminar. Read the six moves in full →
03
school packs · no licence, no fee
Lesson plans built with education specialists and given away. Teach fourteen-year-olds to ask each other properly and you’ve moved the whole thing upstream by a decade.
the origin
it started as a record. it still is one.
ctrl+drift+delete. Fifteen tracks. One man’s slow logout from his own life — the group chats he stopped answering, the plans he stopped making, the version of himself he kept posting.
what’s on it
Nobody in the songs is in crisis. That’s the point. It’s all the ordinary stuff that happens for months before anyone would call it an emergency, and the ordinary stuff is exactly what nobody writes about, because drift isn’t dramatic.
The last track is the log back in. It was always going to be — a story that stops at the bottom is just a sad story. But we’re not going to tell you a record prevents anything. The one proper trial of a song written to get men talking found no effect at all. What music does is get you here. What happens next is the charity’s job, not the album’s.
It’s by echo//exit, an anonymous artist. No face, no name.
All net profits go to the charity. Not a percentage with an asterisk — the lot. It lands around Mental Health Awareness Week 2027, and we want one night, one room, one very loud moment to go with it.